Influence intelligence for destinations
Prove your destination is winning the conversation.
Phoenix Influence is the influencer management and share-of-voice reporting engine built for tourism boards. Run creator campaigns, capture every post and story, and benchmark your press coverage against the destinations you compete with.
Press coverage monitored
Captured before it expires
Campaigns & share-of-voice together
The brief
Proving what a destination's marketing achieved is harder than it should be. Campaign results, press coverage, and creator content each live in a separate tool — and much of it, like the stories you paid for, is gone within a day.
So when your board asks how the destination is performing, too much of the answer comes down to estimates. Phoenix brings it together into one source of truth — here are the questions it's built to answer:
“How does our destination compare this quarter?”
Daily press share-of-voice against the rival destinations you name — filtered by AI so a cruise-itinerary listicle doesn’t count as coverage.
“Are we winning the conversations that matter?”
Share of voice by topic — weddings, diving, family travel — with tone and source quality, not just a pile of undifferentiated mentions.
“What did we get for the spend?”
Earned media value per campaign and per creator, calculated with a methodology we publish — not a black box you have to defend on faith.
“Did creators deliver what we agreed?”
Every post, reel, and story captured against the deliverables you set — including the stories that disappear after 24 hours.
“Do these creators reach our source markets?”
Audience location, language, and credibility checked before you sign — organised around the markets you’re actually trying to win.
“What do we put in front of the board?”
One report — campaign results and destination share-of-voice together — built to hand to a minister, not decode.
Share-of-voice engine
The answer to “how do we compare?” — as a chart, not a guess.
Phoenix collects press coverage about your destination and the rivals you name, every day, in every market language you track. AI keeps tourism coverage in and political or business noise out, so the numbers you put in front of the board actually mean something.
Daily press monitoring
Coverage collected automatically across your markets and languages.
AI relevance filtering
Tourism coverage counts; unrelated noise never pollutes your share.
Tone & source tiers
Positive, neutral, or negative — and how much lands in top-tier outlets.
Competitor benchmarking
Your share versus named destinations, tracked period over period.
Illustrative report · anonymised destinations
From first search to board slide
The whole campaign, captured in one place.
Discover & vet
Find creators by audience, then check location, language, and credibility for your source markets before you sign — so you know they reach the travellers you want.
Capture everything
Every post, reel, and story tracked against agreed deliverables — including the 24-hour stories that vanish before anyone can screenshot them.
Prove the value
Earned media value per campaign and creator, with a methodology we publish — paired with your destination’s share of voice in one report.
Purpose-built for destinations
Built with tourism authorities and DMOs in mind.
Phoenix Influence powers real campaigns across multiple markets in Latin America, the Caribbean and Europe. Tourism boards, DMOs, and the agencies and event teams that work with them get a platform that already speaks their language: source markets, press trips, and earned media.
And it speaks their language literally, too — overseas teams run the entire platform in their own language, from Spanish and Portuguese to French, Dutch, and English, and we add new languages for whatever source markets you work in.
Everything in one platform
One workflow, from discovery to the board meeting.
Request a demo
Find out what Phoenix Influence can do for your destination.
Tell us a little about your destination and the markets you work in, and we'll walk you through how the platform fits teams like yours.